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5 steps to a fabulously organised lingerie drawer: life can get messy, but your lingerie drawer doesn’t have to!

5 steps to a fabulously organised lingerie drawer: life can get messy, but your lingerie drawer doesn’t have to!

Lingerie: it’s the first thing you put on during the day and the last thing you take off. Unless of course you’re going commando on the daily - in ...
Top 5 Iconic lingerie & music video combinations

Top 5 Iconic lingerie & music video combinations

Music and lingerie go together like peanut butter and jelly (and just like peanut butter and jelly, these two ingredients are sure to add a little excitement to any plain bun). 
Wired Bras are “Holding” you Back

Wired Bras are “Holding” you Back

Reasons why women should choose FREEDOM from wires? You just got home from work. What’s the first thing you do? You unclasp your bra and throw it o...
5 WAYS TO #SLAY IN A BRALETTE

5 WAYS TO #SLAY IN A BRALETTE

  What is a bralette? A bralette is basically a bra, but without the moulded cups or wires. Just like sports bras, a bralette will hold you in and ...
Soft & Sexy (just like our lingerie)

Soft & Sexy (just like our lingerie)

In celebration of Spring, our 2019 Easter campaign turned the tables on companies such as Victoria's Secret. If their advertising is representative...
Here's Your Path to Self Appreciation

Here's Your Path to Self Appreciation

“You can be the most beautiful person in the world and everybody sees light and rainbows when they look at you, but if you yourself don’t know it,...
Empress Mimi Book Club: 11 must reads for the perfect Sunday

Empress Mimi Book Club: 11 must reads for the perfect Sunday

What does your perfect Sunday afternoon look like?  Ordering takeouts from Deliveroo, getting cosy in your room, and sipping a glass of red? Or ge...